The Founder

Meet Angela Wainaina

Angela Wainaina
Get in touch with Angela

As a Strategy and Performance Management Consultant and Executive Coach, I know how business leaders, executives and entrepreneurs get frustrated by business strategies that are unclear, difficult to align, complex to measure and implement. I help business leaders, executives and entrepreneurs to achieve their business and personal performance goals while maintaining work-life balance.

I have had the good fortune of working as a consultant for a diverse array of organisations in Kenya, Uganda, Tanzania, Rwanda, Burundi, Malawi, Zambia, Ghana and the US. These have included large corporates, family businesses, fast-growing entrepreneurial companies, government agencies, the non-profit community and professional organisations. Through my work, I have had the opportunity to understand and continue to explore the challenges that organisations in Africa experience in developing and implementing strategic plans and KPIs that are meaningful, implemented efficiently and focused on driving a performance culture.

Through my 23 years of management consulting experience in strategy design and execution, performance management, training and capacity building and coaching in various sectors I have worked with those at the top of the organisation and those at the front line as a facilitator, consultant, Mentor and Executive Coach. This experience has been gained through my work at Deloitte USA, Deloitte East Africa, Deloitte Zambia, Chemonics International and BSEA.

As a Senior Associate of the Balanced Scorecard Institute (BSI), I use the Balanced Scorecard Nine Steps to Successâ„¢, a disciplined, practical approach to developing strategic planning and management systems based on the balanced scorecard. I also use a KPI Framework that makes it easier to plan, measure performance and deliver results.

I gain great satisfaction in giving back to my community and contribute my time and services as a Director at Project Girls4Girls (Project G4G) Kenya, a not for profit organization whose mission is to help young women develop the courage, vision and skills to take on public leadership in their communities and countries so that they can make a positive impact on the world.

I am a Balanced Scorecard Master Professional (BSMP), PUMP Certified Performance Measurement Consultant and a Certified Executive Coach.


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Balance Scorecard Institute

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